About This Course
All businesses use marketing to influence and engage customers with their products and/or services. This unit is designed to introduce you to the dynamic world of the marketing, enabling you to develop a marketing plan and to employ the different elements of the marketing mix to achieve marketing results.
Curriculum
10 Lessons
Getting Started
Module 1: The Roles of Marketing in Organisations
Module 2: The Marketing Mix & Business Objectives
Module 3: Developing a Marketing Plan
Module 4: Media Planning for Campaigns
Your Instructors
Free
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