About This Course
The aim of this unit is to to explore concepts of innovation, entrepreneurship and developing creativity. They will learn about and use methods and frameworks to help develop and assess new venture ideas, including defining product or service benefits, identifying target customers and understanding the industry and competitors from the perspective of a new entrant.
They will also learn about market research and apply primary and secondary research techniques to investigate an entrepreneurial idea. They will then assess whether it is likely to be a commercially viable business or a social enterprise proposition
Curriculum
10 Lessons
Getting Started
Introduction
Entrepreneurship and Innovation
Potential Entrepreneurial Idea
Primary and Secondary Data
Pitch the potential viability of an entrepreneurial idea
Your Instructors
Free
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